Social commerce

We connect your business with a network of creators who each drive sales of your products through their own social following.

A phone filming a boutique seller showing a dress for a live social selling video
A shopper buying on her phone
A phone showing WhatsApp, where customers place orders
A seller packing and labelling a customer order
A boda boda rider delivering an order in Nairobi

What it is

Social commerce turns creators into a sales channel for your products. Each creator shares your products with their own audience through a personal storefront link, and every order is tracked back to the creator who made the sale. You see exactly what each creator sells, and creators are rewarded for real orders.

How it works

  1. Add your products

    Bring in your catalogue from a spreadsheet, your online store or a connected shop, with prices and stock.

  2. Set the creator offer

    Agree the commission and price limits creators can sell within. You approve every offer before it goes live.

  3. Creators start selling

    Matched creators share their own storefront link with their followers on TikTok, Instagram, WhatsApp and more.

  4. Track orders and payouts

    Orders, M-Pesa payments and creator earnings are reconciled in one place, so everyone is paid correctly.

What you get

  • Built-in ecommerce that takes your business online automatically
  • Works with your existing store, including Shopify and WooCommerce
  • Fulfilment through our delivery partners
  • Order tracking from purchase to delivery
  • Reporting and analytics on what sells and where

Who it's for

Brands and retailers with products to sell — fashion, beauty, home, food and electronics — who want new customers beyond their own pages.

Ready to sell through creators?

Answer a few quick questions and we'll recommend the clearest next step.